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Project Goal

Your website’s redesign serves your unique business goals. Whether it’s refreshing your brand, boosting traffic, capturing leads, or enhancing user experience, each redesign is tailored to your objectives. Your business goals define the scope of your website’s transformation.

Enhance your brand: A refreshed website strengthens your brand’s identity.
Boost SEO: Well-designed sites rank higher on search engines.
Streamlined information: Enjoy improved flow for better user understanding.
Generate more leads: Elevate your sales opportunities.
Drive revenue, and cut costs: Maximize profits with an efficient online presence.

Design Process

Creating a website is a complex task. Some have great content but lack appealing design, while others with a polished look may lack ongoing maintenance. Web development involves more than just coding; the design is equally crucial throughout the process.

Process

Ensure a seamless web experience with these timeless essentials – effortless navigation, top-tier data security, and lightning-fast load times are non-negotiable for your website. Elevate your site’s appeal and visibility on search engines by incorporating these cutting-edge features and elements.

Bold Color

Embrace vibrant minimalism, a key trend in 2022 web design! Stand out with bold, saturated colors that make your brand pop amidst the sea of soft neutrals chosen by many companies in recent years.

Website Load Time and Page Speed Are King

Fast load times are crucial for successful web design. They significantly impact user experience (UX) and search engine rankings. Over half of internet users expect a site to load within two seconds. If it takes more than three seconds, visitors may leave, unlikely to return.

A speedy website is not just a preference; it’s a priority. Faster loading led Pinterest to a 40% reduction in wait times, boosting search engine traffic and sign-ups by 15%. Your site’s performance directly influences your success – make speed a top priority for a better user experience and improved results.

Smart Content Load for a More Enjoyable User Experience

Streamline your website for optimal performance! Instead of burdening your site with resource-heavy elements, consider smart techniques like lazy loading and infinite scroll. These proven strategies, long embraced by top social networks and one-page websites, ensure that your site loads only the essential content users need. By adopting these technologies, your website can not only outperform the competition but also enhance the overall user experience. Improve site speed, boost conversion rates, and elevate your ranking by implementing these user-friendly features.

Accessibility and Availability

Create a website that everyone can use. Inclusivity and accessibility aren’t just trends – they’re essential. Design with people of all abilities in mind. A user-friendly site isn’t just good customer service; it’s your key to higher conversion rates, improved SEO, and reaching a broader audience.

Elements that improve accessibility include:

  • Ensuring Readability:
    Ensure strong color contrast between text and backgrounds for easy readability.
  • Enhancing Navigation:
    Add focus indicators, like a rectangular outline, to highlight links when using keyboard navigation.
  • Improving Form Fields:
    Provide clear labels and instructions for form fields instead of using vague placeholder text.
  • Optimizing Images:
    Optimize images with functional alt tags for enhanced accessibility and improved SEO.

Chatbots Become Human-like

Explore the future of seamless support with chatbots. As AI advances, expect chatbots to handle your inquiries effortlessly. Imagine visiting our site for phone support – our chatbot might just surprise you with an available free upgrade! Experience convenience, savings, and a touch of personal assistance

Project Timeline

Competitors

Explore GBC International Bank’s Top Competitors:

  1. Capital One: Founded in 1988, based in McLean, a public company.
  2. Investec: Acquired company, founded in 1974, based in New York City.
  3. First Republic Bank: Acquired company, founded in 1985, based in San Francisco.
  4. J P Morgan: Founded in 1799, based in New York City, a public company.
  5. Bank of America: Founded in 1904, based in Charlotte, a public company.
  6. KeyBank: Founded in 1849, based in Cleveland, a public company.
  7. PNC: Acquired company, founded in 1845, based in Pittsburgh.
  8. Regions Bank: Acquired company, founded in 1971, based in Birmingham.
  9. Equity Bank: Founded in 2002, based in Wichita, a public company.
  10. Merrill Lynch: Acquired company, founded in 1990, based in New York City.

Banking Industry Challenges

Banking is changing fast due to increased competition from FinTechs, evolving business models, and stricter regulations. Traditional institutions are adapting as FinTech startups reshape the industry. Data breaches and privacy concerns are on the rise, making regulatory compliance more stringent. Meanwhile, customers want personalized, 24/7 service.

Technology, the cause of disruption, can also solve these challenges. However, transitioning from old systems to new solutions is a complex process. To thrive in the current landscape, banks and credit unions must embrace digital transformation.

  • Navigate Market Challenges
  • Embrace Evolving Trends
  • Ensure Legal Alignment
  • Adapt to Industry Shifts
  • Exceed User Demands
  • Foster Lasting Connections
  • Optimize Mobile Interactions
  • Enhance Data Protection

Solutions

In banking and financial apps, it’s crucial to help users complete essential tasks promptly. Achieving a balance between screen time and optimizing transaction speed are key enhancements for an improved banking app experience.

When facing issues in the financial app, 9% of users discontinue, 35% actively seek assistance, and 23% temporarily pause but plan to seek help later. Many users prefer connecting with a customer care executive for assistance. Unfortunately, various obstacles hinder their support search, leading to a frustrating dead-end experience.

Encountering issues? We’ve identified various causes, with the most frequent being dropped calls or disconnections. Users also tend to hang up due to long wait times. Additionally, 27.6% face challenges when customer care executives lack the necessary knowledge or authority to assist.

Usability Heuristics

User Control & Freedom:

User can Cancel a download before it completes.

Consistency & Standards:

We maintain the consistency in our all design.

Flexibility and Efficiency of Use:

We speed up the interaction for the expert user.

Minimalistic:

We are Providing only necessary information in an elegant way.

Visibility of System Status:

Navigation menu items set to underline when a user hovers over them.

Help Users:

We are using toggle options to guide user.

Usability testing

Overlapping & Responsive Issues

User Feedback: Many users have expressed concerns about overlapping images and mentioned that the website lacks responsiveness.
Improvement: We are addressing these issues by implementing proper scaling to ensure a seamless and responsive experience.

Visibility

User Feedback: Users have reported congested text and low-resolution images.
Improvement: In our new website, we’ve enhanced visibility by incorporating high-definition images and ensuring consistent spacing between text for a clearer and more engaging presentation.

Lack of Information

User Feedback: Some users have found incomplete information on certain pages.
Improvement: To address this, we’ve added comprehensive and detailed information to all necessary pages, ensuring users have access to the information they need.

Technical Glitches

User Feedback: Users have reported server downtime and a slow-loading website.
Improvement: We acknowledge the technical glitches, and we’re actively working to resolve server downtime issues and optimize the website’s loading speed for a smoother and more reliable user experience.

UX Audit

We gathered feedback from users worldwide using surveys to better understand their perspectives on our website.

Question:
How satisfy are you with our banking service?

Paul Said:
My account approved in 1 day and got delivered my Visa Platinum Card under 3 days through DHL in Italy.

Question:
What kind of device do you use the most to access websites?

Alberto Said:
I spend too much time browsing the internet. I have an iPhone and a Fire Tablet that I use mainly. It seems we are moving toward a future in which our smartphones will be our only connection to the internet

Question:
What kind of difficulties do you face while browsing website?

Cameron Said:
Some websites loading time is too slow, When i browse something, I am facing an irritating popups with bad color combination and designs. Unnecessary count down timer for downloading and loading of pages.

Question:
What are your thoughts on our new website?

Stephen Said:
I honestly wouldn’t spend more than 5 seconds looking at your old website. It doesn’t seem professional or informative. But now, your new website really looks nice with good relevant content.

Question:
What calls to action do you want on our website?

Sania Said:
Calls to action are requests you give your audience to perform a particular action. You put all of these on a right place.

Persona 1: John Smith

Name

John Smith

Occupation

Self-employed

Demographic

34 years old, lives in New York. Married with a 2-year-old child, has a middle-income level. He changed his occupation 3 years ago after getting married.

John’s Story

John was working for a global company and did not have much leisure time as his work was taking too much time. So, to start a family, he decided to quit his job and invest his savings in a bookshop, which has been his dream since his university years. All he wants to do is be able to maintain his bookshop.

User Test

Needs
Improved design should be scale according to mobile trend and they should rewrite the information and detail in a proper way and try to fix all bugs.

Pain points
Actual Information is missing. App is too old and is not proper scale according to mobile view. I am facing some payment issues and app crashes.

Persona 2: Jeff Hardy

Name

John Smith

Occupation

Self-employed

Demographic

34 years old, lives in New York. Married with a 2-year-old child, has a middle-income level. He changed his occupation 3 years ago after getting married.

John’s Story

John was working for a global company and did not have much leisure time as his work was taking too much time. So, to start a family, he decided to quit his job and invest his savings in a bookshop, which has been his dream since his university years. All he wants to do is be able to maintain his bookshop.

User Test

Needs
Improved design should be scale according to mobile trend and they should rewrite the information and detail in a proper way and try to fix all bugs.

Pain points
Actual Information is missing. App is too old and is not proper scale according to mobile view. I am facing some payment issues and app crashes.

Participant Demographics

Design Process

Existing Screens

Optimize your website redesign with a strategic approach. Identify what needs improvement, acknowledge what’s already effective, and define the goals you aim to accomplish—regardless of your company size or industry. Let’s create a tailored plan for success!

Logo Design

Craft a logo and choose colors that embody trustworthiness and professionalism. Your logo serves as the core identity, distinguishing your bank with a unique image amidst other financial institutions.

Minimum Size

Ensure the registered trademark symbol accompanies the logo consistently. To maintain legibility across all sizes, the positioning of the ‘a’ about the logo is carefully considered. When the logo is below 60 px in height, the • symbol is separated from it. In such cases, the • remains a fixed 5 px tall. For sizes larger than 60 px, refer to the standard logo files provided to employees and partners, maintaining the specified ratio.

Color psychology

Discover the power of color in a logo—it speaks volumes about your brand. For well-established brands, the chosen color becomes intertwined with the essence of the business.

Opting for blue? You’re in good company. Blue, a color of both safety and sophistication, stands as the favored choice for logos.

Color psychology OF BLUE

Inspire calmness and trust with blue. Known for its peaceful and secure vibes, blue signifies stability and reliability. Businesses seeking a trustworthy image often choose blue for their advertising and marketing.

Color psychology OF WHITE

White symbolizes purity and innocence, often associated with brides and their virginity. Blue, another traditional choice, represents purity too. White is bright, creating a sense of space and adding highlights.

Typography

Typography is the art of arranging letters and text for clear and visually appealing communication. It involves font style, appearance, and structure to evoke emotions and convey messages effectively.

Meet Gilroy Free Font Family, a modern sans serif with a geometric touch. With 20 weights, including Light & ExtraBold (free of charge), and matching italics, it offers versatile options for graphic design, web, signage, corporate, and editorial use. Designed with powerful OpenType features, it ensures extended language support, fractions, tabular figures, ligatures, and more. Elevate your design with Gilroy’s seamless blend of style and functionality.

Regular Bold

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Design System

Crafting User Interfaces (UI) involves predicting user needs and creating an interface that’s simple to navigate, understand, and interact with. UI design merges elements from interaction, visual design, and information architecture to enhance your experience.

Text Area, Boxes And Sections

Discover real-time updates and in-depth analysis for the company you’re considering for potential investments. Explore trending stocks and exclusive promotions.

Wireframes

Crafting a User Interface (UI) is all about making your experience effortless. We carefully design it to be simple, accessible, and intuitive, bringing together the best in interaction, visual aesthetics, and organizing information. It’s here to ensure you can effortlessly navigate, understand, and enjoy every interaction.

New Screens

Our design features a modern blend of vibrant red and blue primary colors, accompanied by fresh, high-quality imagery showcasing military professionals. We’ve paired this with clean Helvetica Neue typography, creating a sharp and contemporary look against a spacious white backdrop.
At the heart of our design, we blend a contemporary palette featuring vibrant red and blue hues, complemented by fresh, high-quality imagery. Sharp visuals showcase military professionals, seamlessly paired with the sleek Helvetica Neue typography, all set against a backdrop of clean white space. This curated combination ensures a modern and visually engaging experience.

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Mehak Qureshi | All Rights Reserved