Zafin Us Bank

Zafin bring an offer to keep our customers through higher interest rates. Creates one consistent view of product information across all channels (including deposit account interest rate disclosures and offer terms and conditions)

Zafin US Bank

Overview

Week 1 Research and Discovery.
Week 2: Define Requirements and User Stories
Week 3: Conceptual Design
Week 4: Iterative Design and Testing
Week 5: Visual Design
Week 6 Implementation and Development
Week 7: Launch and Post-Launch Activities
Week 8: Continuous Improvement

What is Zafin?

Considering We CD’s & its interest rates, the current rate of Interest are generally provided by the bank based on the zip code (where the customer is living). Whereas for Zafin, its a 3rd party system, It provides the Rate of Interest based on the customer’s profile, not based on zip code.

How ZAFIN helps US Bank with Interest rates based on Individual’s profile?

Zafin will receive all the details available in bank about the customer (like Credit score, address, amount n bank how long the account is present etc). Based on the details provided by US Bank to Zaflin, profiling will be done at the customer level data, gets validated and the interest rates are provided.

What we do?

This project Is all about, how the data Is Shared by US Bank to Zafin, periodic basis.

Scope

We make it more user friendly interface and clear instructions for even non-tech-savvy users.
Streamlining the app's design for intuitive navigation and easy access to key features.
Performance optimization: Addressing technical issues to ensure smooth operation, fast loading times, and reliable functionality.

Problem Statement

Text size and alignment issues in responsive design
Congested text found with readability issue
Not able to use the tab, arrow, and enter keys
Alt text is missing
Unclear visual hierarchy
Quick tasks has limited options.
Recent transaction lists have few rows.
The view balance bounce offer link is missing.
Cluttered or complicated UI

Competitors

Process

Understand user
Understand current process
Collect existing user feedback

Reduce navigation links from 4 to 1
1 screen for entire process
Add dashboard notifications
Use Shield components

Preview design with product
Ensure base requirements met
Determine scenarios for user research

Observe research sessions
Evaluate feedback
Determine design adjustments needed

Understand user
Understand current process
Collect existing user feedback

Reduce navigation links from 4 to 1
1 screen for entire process
Add dashboard notifications
Use Shield components

Preview design with product
Ensure base requirements met
Determine scenarios for user research

Observe research sessions
Evaluate feedback
Determine design adjustments needed

Old UI Screens

Inefficiency: The old UI might require more steps or clicks to complete tasks compared to a streamlined new design.
Limited functionality: Newer features or functionalities might not be present in the old UI, hindering user experience.
Outdated design: The UI might look dated and lack the visual appeal of a modern design.

New UI Screens

Modern design: A fresh look can improve user engagement and create a more positive brand image.
Enhanced functionality: New features or functionalities can be introduced, catering to evolving user needs and offering a more comprehensive experience.
Improved efficiency: A redesigned UI might streamline workflows, allowing users to complete tasks with fewer steps and in less time.